4 Killer Icebreakers to Build Your Writing Network
Most writers assume their next client will come from the perfect pitch letter or a polished portfolio. Sometimes it starts with a cheese croquette. Discover four simple ways to open a conversation.
Here at Barefoot Writer, we often stress the importance of networking. After all, it’s a proven way to make connections that lead to paid writing projects — which happens everywhere from live webinars to live industry events.
But what if you’re shy? Or slow to articulate your thoughts?
What if you’re ready to launch your Barefoot Writing career … but you’re just not sure how to get the conversation started?
I can relate to all these dilemmas, which is why I want to share some killer opening lines you can use at your next networking event. Armed with these icebreakers, you’ll be ten times more productive and effective at meeting people. Follow these four tips to easily strike up a conversation with anyone, whether it’s a fellow writer or a deep-pocketed client from a Fortune 500 company.
Opener #1: For social events with food
“I just sampled the cheese croquettes at the buffet. I think I’ll grab another — would you like one?”
Food is a classic icebreaker, and offering someone a small courtesy like getting a refreshment generally wins a smile. Even if they turn you down, it’s an opportunity to continue the conversation by asking what type of slider they do prefer.
An alternative is asking if the person would care to join you as you return to the buffet. Use this approach if you hope to pull the person away from a crowd of other networkers.
Opener #2: For events with potential writing clients
“I noticed on LinkedIn that you’ve done work for XYZ Company. They publish a lot of sales letters — were you involved in launching any of them?”
If you know in advance who will be attending your networking event, it’s a smart idea to glance at their online work history. Take advantage of the easy-access info on sites like LinkedIn and see if any of their past experiences relate to something you’re comfortable talking about.
Opener #3: For connecting with other writers
“How long have you been a member of this organization?”
This is a great, open-ended question that makes it easy for a new connection to share their background and ask you a reciprocal query. Before you know it, you could be relating to each other and exchanging writing advice.
Opener #4: For connection with people in your community
“I’ve lived here for several years, but I’ve never actually visited the [name of museum or landmark].”
If you list a popular destination, there’s a good chance the person you’re speaking to has either heard of it, visited it, or wants to visit it. Plus, it’s disarming to share something personal about yourself and makes you appear more approachable.
Once you get a conversation started, remember to keep the person engaged by both listening and speaking.
And before you move on to meet someone else, make sure you either ask for a business card or ask permission to connect with the person on LinkedIn or your social platform of choice.
Even better, pull out your smartphone on the spot and request a connection right then and there.
But remember — while networking can be important in the launch of a new writing career, it pales in comparison to the vital step of following up after and solidifying that new connection.